
YES!! Wednesday is National Drink Beer Day!
It's time to break out your frosty beer mugs....
To celebrate National Drink Beer Day on Sept. 28, Budweiser launched the 'Beer With Your Buds' National Survey—a first-of-its-kind study that asked 2,000 Americans (conducted by Learndipity Data Insights, ages 21+) to choose their top drink to enjoy with friends at a bar or other social venue. Key findings include:
*** BUDWEISER 'BEER WITH YOUR BUDS' NATIONAL SURVEY ***
A. BEER IS AMERICA'S #1 SOCIAL DRINK OF CHOICE
>> What is your preferred drink when meeting friends at a bar or other social venue?
1. Beer: 36%
2. Margarita: 17%
3. Wine: 13%
4. Cosmopolitan: 5%
5. Gin & tonic: 4%
B. AMERICANS LOVE DOMESTIC BEER BY A 2-TO-1 MARGIN
>> When drinking socially with friends, do you prefer domestic beer (such as Budweiser) or imported beer?
1. Domestic beer (such as Budweiser): 67%
2. Imported beer: 33%
C. MOST BEER-LOVING U.S. STATES
>> Ranked by the % who choose beer as their top drink to enjoy with friends at a bar or other social venue
1. Massachusetts: 51%
2. Missouri: 50%
3. Wisconsin: 49%
4. Oklahoma: 48%
5. Arizona: 47%
6. New Jersey: 46%
7. Virginia: 46%
8. Maryland: 45%
9. New York: 44%
10. Colorado: 43%
11. Louisiana: 42%
12. Florida: 41%
13. West Virginia: 40%
14. Alabama: 39%
15. Nevada: 39%
16. Oregon: 39%
17. Maine: 38%
18. California: 37%
19. Iowa: 37%
20. New Mexico: 37%
21. Wyoming: 37%
22. District of Columbia: 36%
23. Idaho: 36%
24. Michigan: 36%
25. Washington: 36%
Surprise! Overall, the East is the U.S. region that loves beer most (40%), followed by the West (36%), the South (34%), and the Midwest (33%).
D. DOMESTIC BEER DRINKERS ARE SEEN AS 'MORE APPROACHABLE'
>> At bars and other social venues, those drinking domestic beer (such as Budweiser) are perceived as more "genuine and approachable" (70% agree for women, 59% agree for men) compared to those drinking imported beer (36% and 29%, respectively).
>> A margarita is the highest-ranking cocktail for approachability (38% for women and 28% for men), but still ranks significantly lower than domestic beer.
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