Southern Tier Craft Beverage Marketing Project
Following review of more than a dozen proposals, Southern Tier East Regional Planning Development Board has selected Communiqué Design and Marketing, Inc. to spearhead a regional craft beverage marketing campaign for the Southern Tier of New York State. Together, STE and Communiqué seek to link beverage producers with farms growing craft beverage grains and crop processing facilities, and to brand the 14-county Southern Tier as a craft beverage tourism destination.
As per a Craft Beverage Tourism Promotion Grant from Empire State Development received by STE, Communiqué will work to develop a marketing strategy and message consistent throughout the Southern Tier that highlights craft beverage producers, their beers, and those that grow and process crops for the craft beverage industry. The proposal review panel included representatives of STE, Binghamton Brewing Co., Butternuts Beer & Ale, Cooperstown/Otsego County Tourism, the Finger Lakes Beer Trail, Oneida County Tourism, Southern Tier West Regional Planning and Development Board, Tioga County Tourism, and the Tompkins County Chamber of Commerce. Completion of a marketing strategic plan is set for late summer of 2016. Communiqué Design and Marketing, Inc. – a certified Women Owned Business through New York State – is an Ithaca-based integrated marketing company specializing in branding, advertising, digital media, website creation, and public relations.
Southern Tier East is a regional planning and economic development organization, the mission of which is to partner with the rural counties and communities of Broome, Chenango, Cortland, Delaware, Otsego, Schoharie, Tioga, and Tompkins to address multi-county quality of life issues.