women's liberation

A Woman Opening A Bottle Of Ketchup! Women’s Lib At Last!!
A Woman Opening A Bottle Of Ketchup! Women’s Lib At Last!!
This is an actual advertisement from 1956. It is almost impossibile to conceive of an ad agency employing the concept of a woman opening a bottle of ketchup as to be "inspiring" or "liberating."  When I saw this ad I thought..."Gee before this new fangled twist off cap, what the heck did a woman have to go through to open up a bottle of ketchup...