Black Friday used to be simple: show up, grab the deal, head home. Now experts say it’s all about paying attention to how prices jump around. Vaidotas Juknys from Decodo explains that stores change prices all day long, and the shoppers who understand this end up saving the most money.

The Best Times to Look for Deals

It turns out some days are better for deals than others. Mondays are the strongest, with the biggest discounts kicking off early in the week. Tuesdays still offer good midweek savings. Thursdays see a ton of price changes, but many of them aren’t real discounts.

By the time Friday rolls around, plenty of deals have already dropped earlier in the week. Weekends bring smaller savings with no major spikes. And here’s the big thing: about half of all price changes are actually increases, so timing really matters.

Try Different Devices or Use Incognito Mode

Believe it or not but online stores sometimes show different prices based on your browsing history or even where you live. Checking a deal in incognito mode or switching to another device can give you a better idea of what the real price should be. It’s a simple trick, but it can keep you from paying more than you need to.

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Compare Before You Buy

Dynamic pricing means prices go up and down all day, especially on popular items. So before you hit “checkout,” take a minute to look around. Check a few other stores and don’t rush into the first deal you see. A lot of the time, Cyber Monday brings even better savings, so waiting a bit can really pay off.

Set Price Alerts to Catch Real Deals

If there’s something specific you want, setting a price alert can save you a lot of time. Tools like CamelCamelCamel, Keepa, and Honey will send you an alert when the price drops to the number you’ve been looking for. This helps you tell the difference between a true deal and one of those “early Black Friday” sales that aren’t actually that great.

Use Price Tracking Tools for Extra Savings

Did you know that there are more advanced tools that track prices across different stores in real time? They show you how prices have changed over time and help you figure out the best time to buy. It’s a smart way to stay ahead of all the constant price shifting that happens during Black Friday week.

Shop Smart and Save More

Dynamic pricing isn’t going away, so the best thing you can do is be prepared. Comparing prices, shopping on the right days, and using simple online tools can make a huge difference. With a little extra planning, New Yorkers can score great deals this Black Friday without the stress.

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Gallery Credit: Jessica On The Radio