Is “The Beast” The Best Disney Character To Represent The Buffalo Bills?

Recently, Disney teamed up with the NFL to release some Disney-themed NFL apparel. Each team was assigned a Disney character and the Bills will be teamed up with "The Beast" from Beauty & The Beast.

How did Disney choose which characters would represent the NFL teams?

Each team got their own character to represent them. Some of them are no-brainers. For example, the Cowboys are paired up with Woody from "Toy Story." The Lions have Simba from "The Lion King." The Buccaneers have Captain Hook from "Peter Pan."

So how did they choose the characters for the teams? Brett Heatley The Director of Graphic Design for Disney Consumer Products says that it all had to do with the qualities, traditions, and fan culture of each NFL team.

"Every pairing was inspired by the qualities, traditions, and fan culture that define each NFL team, as well as the shared personalities, traits, and stories that connect these teams with beloved Disney, Pixar, Marvel, and Star Wars characters. The result is a collection that feels authentic to fans while celebrating the passion behind both fandoms." - Brett Heatley, Director of Graphic Design, Disney Consumer Products

 The Buffalo Bills were teamed up with "The Beast"

Is this a sign of what's to come?